We just got our first real look at how small X's ad business is

Karissa Bell· Aug 4, 2026 · 9:49 PM UTC ·2 min read · 0 reactions · 0 comments · 4 views

TL;DR · WeSearch summary

News Social Media We just got our first real look at how small X's ad business is Advertisers seem to be spending a whole lot less than they used to on the platform. 4, 2026 5:49 pm EST kovop/Shutterstock SpaceX just reported its first quarter of earnings as a public company and it shed new light on the state of X's advertising business, which, spoiler, has shrunk dramatically since Elon Musk's takeover in 2022. The company brought in $367 million in advertising revenue between April and June of this year, the company reported.

Key facts

▪News Social Media We just got our first real look at how small X's ad business is Advertisers seem to be spending a whole lot less than they used to on the platform.
▪4, 2026 5:49 pm EST kovop/Shutterstock SpaceX just reported its first quarter of earnings as a public company and it shed new light on the state of X's advertising business, which, spoiler, has shrunk dramatically since Elon Musk's takeover
▪The company brought in $367 million in advertising revenue between April and June of this year, the company reported.

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Engadget files mainly under tech. We currently carry 484 of its stories.

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Record

Original publisher	Engadget
Canonical URL	https://www.engadget.com/2230464/we-just-got-our-first-real-look-at-how-small-x-ad-business-is/
Publication time	Tue, 04 Aug 2026 21:49:25 +0000
Retrieval time	2026-08-04T21:55:41.336Z
Last seen	2026-08-04T21:55:41.336Z
Headline source	Publisher (no WeSearch rewrite)
Excerpt source	publisher body
Excerpt method	First ~120 words (~800 chars) of extracted publisher body, fair-use limited.
Summary	WeSearch · cerebras-chat (WeSearch summarizer)
Summary source text	contentText
Citation coverage	Summary is a WeSearch-generated derivative; primary citation is the original publisher URL.
Cluster	Rs-vEid7K0BL · 1 stories
Cluster logic	Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison.
Ranking reason	Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking.
Publisher visit	Yes — open original
Substitutes article?	No — link-out required for full text

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Indexing	May the item be indexed (stored, ranked, made findable)?	Allowed
Snippet	May a short excerpt of the publisher's text be shown?	Allowed
AI summary	May WeSearch generate its own short summary of the article?	Limited
Retrieval / RAG	May the content be exposed for third-party retrieval-augmented generation?	Not asserted
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Commercial reuse	May the content be reused commercially?	Not permitted

Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.

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Opening excerpt (first ~120 words) tap to expand

News Social Media We just got our first real look at how small X's ad business is Advertisers seem to be spending a whole lot less than they used to on the platform. By Karissa Bell Aug. 4, 2026 5:49 pm EST kovop/Shutterstock SpaceX just reported its first quarter of earnings as a public company and it shed new light on the state of X's advertising business, which, spoiler, has shrunk dramatically since Elon Musk's takeover in 2022. The company brought in $367 million in advertising revenue between April and June of this year, the company reported. That's up a bit from the $343 million the previous quarter but down from the $426 million in revenue during the same period last year. The numbers highlight just how much the company's ad business has changed since Elon Musk took over in 2022.

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Excerpt limited to ~120 words for fair-use compliance. The full article is at Engadget.

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