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Why Are Noirs Making a Comeback?

Sonny Bunch· ·5 min read · 0 reactions · 0 comments · 16 views
Why Are Noirs Making a Comeback?
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This in turn led to rich tech bros suggesting that the real problem here is that IMAX isn’t charging people more efficiently and thus leaving money on the table. If you don’t let the wealthy throw money at their FOMO, are you even trying to gougemaxx?As I noted on Twitter at the time, a better solution is simply to extend the run, which is what wound up happening. Win-win: More showtimes, meaning more money for theaters equipped to play the format, all without sacrificing film’s status as the last truly mass medium.Still, some theater owners are worried that the emphasis on IMAX is, ultimately, bad for the theatrical experience.

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The Bulwark files mainly under politics. We currently carry 297 of its stories.

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The Bulwark · Sonny Bunch
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Original publisherThe Bulwark
Canonical URLhttps://www.thebulwark.com/p/why-are-noirs-making-a-comeback-sugar-imax-70mm-odyssey-tickets-theaters-plf-screens
Publication timeFri, 31 Jul 2026 19:59:03 GMT
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Bulwark Goes to HollywoodWhy Are Noirs Making a Comeback?Plus: IMAX is great—but not the greatest reason to go to theaters.Sonny BunchJuly 31Upgrade to listen8 minutes1521(Photo by Hou Yu/VCG via Getty Images)SEVERAL HOURS AFTER I BIT THE BULLET and bought third-row tickets for a 7:30 a.m. screening of The Odyssey in 70mm IMAX,1 the powers that be extended that film’s run in the format for another month or so, into the middle of September. So good news for those of you, like me, who had been lax in picking up tickets in the system.For those of you who are blissfully unaware, 70mm IMAX is a vanishingly rare format at movie theaters: There are only twenty-five screens in America that can play the massive reels of film, and a small (but increasing) number of auteurs have begun to prize…

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