XREAL’s $299 glasses just gave casual AR buyers a much easier way in
XREAL has introduced a new line of AR glasses called X By XREAL, aimed at making augmented reality more accessible. The first product, the a01, is lightweight and priced at $299, with a launch in the US expected in July. This initiative is seen as a step towards making AR technology more approachable for casual users.
- ▪XREAL's new sub-brand X By XREAL targets casual AR buyers.
- ▪The a01 glasses are lightweight and priced at $299.
- ▪The US launch of the a01 is expected to begin in July.
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| Original publisher | Digital Trends |
| Canonical URL | https://www.digitaltrends.com/wearables/xreals-299-glasses-just-gave-casual-ar-buyers-a-much-easier-way-in/ |
| Publication time | Wed, 27 May 2026 07:20:42 +0000 |
| Retrieval time | 2026-05-27T07:27:56.818Z |
| Last seen | 2026-05-27T07:27:56.818Z |
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Opening excerpt (first ~120 words) tap to expand
XREAL is finally making AR glasses a little less intimidating. The company’s new X By XREAL (AKA xbx) was just announced as a more accessible sub-brand aimed at people who want the big-screen experience without diving straight into premium hardware. The brand’s first product is the a01, which is a pair of lightweight AR glasses that are available in China now, while the US launch is expected to kick off in July for a starting price tag of $299. XREAL Are AR glasses finally having their budget-mainstream moment? The pricing is easily one of the most interesting aspects of the a01. In their official announcement, X By XREAL compared it to the iPhone SE, and some even referred to it as the “MacBook Neo of AR glasses,” which is a pretty useful way to look at it.
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