2 stories tagged with #reluctant, in publish-time order across the WeSearch catalog. Tag pages update as new stories ingest.
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MACRUMORS
Tim Cook: Apple 'Reluctantly Raised Prices' Due to '100-Year Flood on Memory Pricing'
Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings …
TOM'S GUIDE
'We reluctantly raised prices': Tim Cook weighs in on hikes as Apple reports $109 billion in revenue
Cook's swan song ends with record revenues despite some disappointments…