Bluey deal FOMO will kill the next Bluey. Do you want dreams or dollarbucks?
The article discusses the financial and creative aspects of the commissioning deal for the hit children's show Bluey. It highlights the contributions from various parties, including the ABC and the BBC, and the unique challenges faced in creating a distinctly Australian show. The author raises concerns about the potential impact of future deals on the show's integrity and the Australian children's television landscape.
- ▪Bluey cost approximately $6 million to produce, with funding from the ABC, BBC, and Screen Australia.
- ▪Ludo Studio retained the majority of the intellectual property rights for Bluey, allowing it to maintain its Australian identity.
- ▪The BBC's investment in Bluey has proven successful, generating significant revenue while raising questions about the distribution of profits.
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Record
| Original publisher | Substack |
| Canonical URL | https://oblongataresearch.substack.com/p/bluey-deal-fomo-will-kill-the-next |
| Publication time | Sat, 30 May 2026 18:43:37 +0000 |
| Retrieval time | 2026-05-30T18:59:44.194Z |
| Last seen | 2026-05-30T18:59:44.194Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | aE79Bxu90niW |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Bluey deal FOMO will kill the next BlueyDo we want dreams or dollarbucks?Joe HicksMay 28, 20264ShareSubscribeCredit: Ludo StudioThe ABC just made the biggest show on earth and now we want to use its success to change how it does things.Let’s slow down a sec before we break something important that belongs to our kids. Starting with Bluey’s commissioning deal.DealsBluey cost about $6 million to make. I don’t have a copy of the deal documents, but here’s everything I’ve learnt about how it came together.The ABC put in around $1.4 million, the BBC around $1.8 million. Government funding and a bit of money from Ludo, the studio behind the show, covered the rest. Screen Australia, the government’s screen funding body, invested $500,000.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Substack.
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