‘Everyone’ at Apple uses iPhone Ultra name, says Mark Gurman

Ryan Christoffel· Aug 11, 2026 · 7:40 PM UTC ·3 min read · 0 reactions · 0 comments · 4 views

TL;DR · WeSearch summary

Ever since rumors about the first foldable iPhone started, the model has commonly been called ‘iPhone Fold.’ But earlier this year, leakers started claiming that ’iPhone Ultra’ will be the product’s name. And while it’s certainly not confirmation of Apple’s plans, well-sourced leaker Mark Gurman posted on X today that “Everyone calls it the Ultra internally.” Everyone calls it the Ultra internally. We’ll see what happens.— Mark Gurman (@markgurman) August 11, 2026 Just because ‘Ultra’ is the common name used by many Apple employees doesn’t mean that will be the final branding.

Key facts

▪Ever since rumors about the first foldable iPhone started, the model has commonly been called ‘iPhone Fold.’ But earlier this year, leakers started claiming that ’iPhone Ultra’ will be the product’s name.
▪And while it’s certainly not confirmation of Apple’s plans, well-sourced leaker Mark Gurman posted on X today that “Everyone calls it the Ultra internally.” Everyone calls it the Ultra internally.
▪We’ll see what happens.— Mark Gurman (@markgurman) August 11, 2026 Just because ‘Ultra’ is the common name used by many Apple employees doesn’t mean that will be the final branding.

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Centre · 1

▪ Everyone at Apple is calling the foldable 'iPhone Ultra' — AppleInsider

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Original publisher	9to5Mac
Canonical URL	https://9to5mac.com/2026/08/11/everyone-at-apple-uses-iphone-ultra-name-says-mark-gurman/
Publication time	Tue, 11 Aug 2026 19:40:15 +0000
Retrieval time	2026-08-11T19:40:46.306Z
Last seen	2026-08-11T19:40:46.306Z
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