How soft-drink giant Pepsi lost big when it took on Yoo-hoo
PepsiCo attempted to compete with Yoo-hoo by launching its own chocolate drink called Devil Shake in 1966. However, the product was discontinued within a year after Pepsi lost significant amounts of money. The failure was attributed to Pepsi's oversight of Yoo-hoo's proprietary technology that allowed for shelf stability.
- ▪Pepsi introduced Devil Shake in 1966 but discontinued it within a year.
- ▪The internal study predicted Devil Shake would outsell Yoo-hoo by a margin of 5 to 3.
- ▪Pepsi lost millions of dollars and sold its Devil Shake operations to Yoo-hoo for $1.
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Story provenance
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Record
| Original publisher | Fox News — Latest |
| Canonical URL | https://www.foxnews.com/food-drink/how-soft-drink-giant-pepsi-lost-big-when-took-yoo-hoo |
| Publication time | Sat, 30 May 2026 10:20:05 -0400 |
| Retrieval time | 2026-05-30T14:29:38.588Z |
| Last seen | 2026-05-30T14:29:38.588Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | MoeiiSVAjR8o · 2 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
WeSearch handling by dimension
| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Soft Drinks How soft-drink giant Pepsi lost big when it took on Yoo-hoo PepsiCo introduced Devil Shake in 1966 but discontinued it within a year after losing tens of millions By Teresa Mull Fox News Published May 30, 2026 10:20am EDT | Updated May 30, 2026 10:22am EDT Facebook Twitter Threads Flipboard Comments Print Email Add Fox News on Google close Video PepsiCo makes major MAHA change Food and Drug Commissioner Dr. Marty Makary weighs in on PepsiCo becoming the latest company to ban artificial dyes from chips as part of the MAHA movement. NEWYou can now listen to Fox News articles! Yoo-hoo has been a beloved beverage for decades, but for a brief period, Pepsi tried to compete by making its own chocolate drink.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Fox News — Latest.
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