Pepsi tried to compete with Yoo-hoo by creating their own chocolate drink — and they lost big
Pepsi attempted to compete with Yoo-hoo by launching its own chocolate drink called Devil Shake in 1966. Despite a promising internal study predicting success, Pepsi discontinued the product within a year and sold its operations to Yoo-hoo for just $1. The failure was attributed to Pepsi's oversight regarding Yoo-hoo's proprietary technology for shelf stability.
- ▪Pepsi introduced Devil Shake in 1966 to compete with Yoo-hoo.
- ▪An internal study predicted that Devil Shake would outsell Yoo-hoo.
- ▪Pepsi discontinued Devil Shake within a year and sold its operations to Yoo-hoo for $1.
2 outlets in our directory ran this story, first to last over 8 hours. All of the coverage we found sits in one bucket: right. That one-sidedness is itself worth noticing.
- ▪ How soft-drink giant Pepsi lost big when it took on Yoo-hoo — Fox News — Latest
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| Original publisher | New York Post |
| Canonical URL | https://nypost.com/2026/05/30/lifestyle/pepsi-tried-to-compete-with-yoo-hoo-and-they-lost-big/ |
| Publication time | Sat, 30 May 2026 18:13:50 -0400 |
| Retrieval time | 2026-05-30T22:17:44.412Z |
| Last seen | 2026-05-30T22:17:44.412Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | MoeiiSVAjR8o · 2 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Food & Drink Pepsi tried to compete with Yoo-hoo by creating their own chocolate drink — and they lost big By Teresa Mull, Fox News Published May 30, 2026, 6:13 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Originally Published by: What to do if someone is having a stroke Cruise ship battles rough Pacific seas to save injured, stranded sailor Think your fast-food order is healthy? Doctors say these menu items are better choices Yoo-hoo has been a beloved beverage for decades, but for a brief period, Pepsi tried to compete by making its own chocolate drink. Yoo-hoo dates to the 1920s when grocery-store owner Natale Olivieri invented the beverage “as a chocolaty addition to the fruit juices being sold in New Jersey,” the company website says.
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