AI isn't killing consulting. It's killing time as a proxy for value

Jul 25, 2026 · 10:04 PM UTC ·4 min read · 0 reactions · 0 comments · 19 views

#killing #consulting #time #proxy #value

TL;DR · WeSearch summary

It’s killing time as a proxy for valueGenerative AI isn't making expertise less valuable. It's exposing the flaws in pricing knowledge work by time rather than outcomes.Published Thu 16 Jul, 2026 by Mark WilsonEstimated reading time: 5 min“Why am I paying a consultant for something AI can do in 15 minutes?”I’ve heard variations of that question several times over the past few months. On the face of it, it’s a perfectly reasonable one.Generative AI can draft documents, analyse data, write code and create presentations in a fraction of the time they once took.

Key facts

▪It’s killing time as a proxy for valueGenerative AI isn't making expertise less valuable.
▪It's exposing the flaws in pricing knowledge work by time rather than outcomes.Published Thu 16 Jul, 2026 by Mark WilsonEstimated reading time: 5 min“Why am I paying a consultant for something AI can do in 15 minutes?”I’ve heard variations
▪On the face of it, it’s a perfectly reasonable one.Generative AI can draft documents, analyse data, write code and create presentations in a fraction of the time they once took.

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Original publisher	Co
Canonical URL	https://www.markwilson.co.uk/thoughts/2026/07/16/ai-isnt-killing-consulting-its-killing-time-as-a-proxy-for-value/
Publication time	Sat, 25 Jul 2026 22:04:00 +0000
Retrieval time	2026-07-25T22:12:32.707Z
Last seen	2026-07-25T22:12:32.707Z
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Excerpt method	First ~120 words (~800 chars) of extracted publisher body, fair-use limited.
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Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.

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Opening excerpt (first ~120 words) tap to expand

AI isn’t killing consulting. It’s killing time as a proxy for valueGenerative AI isn't making expertise less valuable. It's exposing the flaws in pricing knowledge work by time rather than outcomes.Published Thu 16 Jul, 2026 by Mark WilsonEstimated reading time: 5 min“Why am I paying a consultant for something AI can do in 15 minutes?”I’ve heard variations of that question several times over the past few months. On the face of it, it’s a perfectly reasonable one.Generative AI can draft documents, analyse data, write code and create presentations in a fraction of the time they once took.

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Excerpt limited to ~120 words for fair-use compliance. The full article is at Co.

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